Rather than relying solely on Postwire's cookies to track user identities, the Pardot to Postwire feature gives Postwire access to the Pardot API and cookie to retrieve contact information from your Pardot instance.
When a Postwire is shared with someone not cookied by Postwire, Postwire will report "Someone" viewed it.
With this Pardot to Postwire feature turned on, before reporting anonymous viewing, Postwire will check whether the viewer has ever been cookied by Pardot--perhaps by filling out a website form to download an ebook. If the viewer has previously been cookied by Pardot, then Postwire will use Pardot's cookie to access contact information. Postwire activity will no longer be anonymous, but instead reported and tracked by the email address known by Pardot, or, possibly, first and last name. If the viewer has not been cookied by Pardot, then Postwire will report the anonymous viewer activity using "Someone", same as before.
** NOTE: For this powerful tracking feature to work, two CNAMEs must be set up and a SSL certificate provided to Postwire to include Postwire as an extension of Pardot's tracking. This requires your IT system administrator to work with a Postwire support person.
Please email firstname.lastname@example.org to ask for assistance to do this.
Once the CNAMEs have been set up, you need to authorize access by Postwire to your Pardot instance. Here's how to do that.
- Enter your Pardot Email Address and Pardot Password (for your Admin account) in the first two fields provided. Enter your Pardot User Key in the third field. Click Save Changes.
- To find your Pardot User Key, click Settings and copy the API User Key entry. Paste this into the Pardot User Key field mentioned above.