Understanding Detailed Content Reports for Individual Content Items

Detailed Content Reports for Individual Content Items

Organization Admins can interactively view detailed content reports for each content item posted by members of their Organization. Click on a content item from the content analytics list to access the detailed reports. Clicking on the thumbnail image for the content item allows you to view it. You can also see the title and click through to view the Postwire where the content item was first posted. Detailed data is presented by a graph and totals as seen below:

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For help interpreting the data, read on. 

The Graph

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The graph shows the content item's activity from the last 30 days (or lifetime if it's been in the system less than 30 days). Note that the graph is interactive and you can click on the titles in the legend to highlight or filter data by Item Reposts, Item Views or Page Views. You can also hover over specific points on the graph to get more details about activities on a given day. The data includes the following activity:

Item Reposts

The number of times this item has been reposted to a Postwire.

Items Views

The number of times this item has been clicked on. The count is of unique views by user by day. In other words, if Carrie clicks to view the item 15 times on 01/01/2014 and then twenty-four hours later clicks to view the item 20 times, her view count for these two days is 2 unique views and included in the total as 2.

Postwire Views

The number of times a Postwire containing this item has been viewed, counting unique views by user by day. For example, if this item is posted on 2 Postwires and both Postwires are viewed--even if the item itself is not clicked on--it will register 2 Postwire Views here.

The Totals

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Total Views

Numbers: The largest number ("4" in this example) is the total number of times a unique viewer has clicked on this content item. The smaller numbers below it ("0/4" in this example) represent a breakdown of the number of viewers who are inside your organization ("0" in this example or number on the left) plus the number of viewers who are outside your organization ("4" in this example or number on the right).

Icons: The unique identity of each viewer is represented by an icon of their Postwire profile photo (if they have one). Hover over these icons to see the full name of registered Postwire users inside your organization who have viewed the content item and the full name and/or email address of those outside your organization who have also viewed the content item. Anonymous viewers are grouped and represented by one generic icon that includes a number indicating how many unique anonymous viewers there have been. Note that the icons for known viewers who are not within your organization are outlined in red and their email address and/or name are shown upon hover.

Total Reposts

Numbers: The largest number ("17" in this example) is the total number of times someone has reposted this item to a Postwire. The smaller numbers below it ("16/1" in this example) represent the number of reposts to Postwires created by people who are inside your organization ("16" or the number on the left) and outside your organization ("1" or the number on the right).

Icons: Each icon represents a specific Postwire this item has been reposted to. The count of Postwire icons may be less than the total number of reposts if the item was reposted to the same Postwire multiple times or if it was reposted to a Postwire you do not have access to view.

Reposters

Numbers: The largest number ("2" in this example) is the total number of unique people who have reposted this content. The smaller numbers below it ("1/1" in this example) represent the number of reposters who are inside your Organization ("1" or the number on the left) and outside your organization ("1" or the number on the right).

Icons: The unique identity of each reposter is represented by their Postwire profile photo (if they have one).The identity of reposters is only shown for members of your organization. A generic icon and number are used to represent the number of people outside your organization who reposted that content item.

 

You can hover over any of the icons for more detail such as the person's name or the Postwire's title. Clicking on a Postwire icon takes you directly to the Postwi so that you can see the context in which the item was shared. However, you cannot view Postwires with restricted access, such as secure Postwires.

 

*Note: Currently the data refreshes every 4 hours, so you may not see immediate changes to data or items.

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